The truth is that a strong business development strategy is one that is led by the storyline. ![]() While some PR can drive sales (like product reviews and positive feature articles), it is more common that it is a piece of the business development puzzle that establishes strong messages and relationships between the brand and the target audience.Īs the role of the media and the digital media landscape changes, I have been increasingly speaking to PR-led strategies that incorporate mainline brand vision and mission messages throughout all communications (including sales, marketing and social media). Often we see clients who wonder why PR isn’t driving direct sales. Effectively, marketing and PR can be used in tandem to create a more dynamic communications program-one that streamlines and uses consistent messages for your key audience so that trust and reputation are built into the sales process.
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